AI-DRIVEN ADAPTIVE RELIABLE AND SUSTAINABLE APPROACH FOR INTERNET OF THINGS ENABLED HEALTHCARE SYSTEM




Moral character effects in endorser perception

This research consists of two experimental studies investigating the influence of moral character on endorser perception, and the influence of perceiver characteristics on tarnished endorser perception auren3 and brand evaluations.Perceiver characteristics are discussed from the perspectives of dispositional tendency, innate moral intuitions and se

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